Winning with Content

Creating best-in-class content that merges sports, fashion, music and engages fans around the world.

Nicole Federico, senior vice president, marketing and content for the Boston Celtics, will join Professor Andy Aylesworth for a conversation about her career. In her current role, Nicole works with a team responsible for branding, marketing and creative, social media, digital content, live production and entertainment. 

This event is co-sponsored by the Bentley Marketing Association.