Annemarie Frank ’88, Independent Marketing Consultant, Aesthetics Industry | Samantha Calcagni ’07, Director Integrated Communications, L’Oreal | moderated by Dr. Yaro Fong-Olivares, Executive Director, Gloria Cordes Larson Center for Women and Business, Bentley University

Join experts Annemarie and Samantha, alongside moderator Dr. Yaro, as they explore the exciting trends of the lucrative beauty industry — from consumer marketing trends to the evolution of influencer strategies to the dynamic private equity landscape. Drawing from the CWB’s Business of Beauty white paper, this panel will discuss how the rise of indie brands, the surge in aesthetics, DEI-driven product innovation, and the advent of AI by enabling virtual try-ons and personalized outcomes are revolutionizing industry dynamics. We'll also discuss sustainability challenges and shifting consumer demographics. Gain insights into the emotional and financial appeal of beauty services and the industry's unique adaptability to trends and collaborative partnerships from leaders in the beauty business.