Please join us as entrepreneurial practitioner, Lorraine Marchand, shares her experience and insights for successfully getting a new technology to market based on her recently published book, "The Innovation Mindset: Eight Essential Steps to Transform Any Industry."

Innovation requires more than a eureka moment. The vast majority of new product ideas never make it to market. Typically, this is because of the failure to address a real problem that a customer has experienced and is willing to pay to have solved. What do people and businesses need to know about the realities of innovating in order to develop products successfully?

Learn how to design and apply problem-solving strategies by examining real-life stories and case studies of innovation that challenge industry myths and utilize creative approaches to creating powerful solutions that move markets. Marchand’s step-by-step process and innovation framework will help you improve opportunities for success.